Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling. The post Here’s How B2B Salespeople Define Buyer-Centrism appeared first on...
View ArticleWhere is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges. The post Where is Intent Data Proving Useful in B2B Go-to-Market Strategies? appeared first on Marketing Charts.
View ArticleB2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals. The post B2B Marketers Tout Social Media’s Influence in the Buyer Journey appeared first on...
View ArticleHere’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion. The post Here’s How Paid Media Budgets Are Allocated by Journey Stage appeared first on Marketing Charts.
View ArticleImproving Conversion Rates Continues to be the Top B2B Revenue Marketing...
Other priorities include generating demand to acquire new customers and improving the ability to measure and analyze marketing impact. The post Improving Conversion Rates Continues to be the Top B2B...
View ArticleSenior Executives Weigh in on Thought Leadership
Senior business leaders' preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts. The post Senior Executives Weigh in on Thought Leadership...
View ArticleFacebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels. The post Facebook Deemed to Deliver Highest ROI for SMBs appeared first on Marketing Charts.
View ArticleMarketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall...
The ability to integrate with digital campaigns is one of the leading advantages of direct mail. The post Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is...
View ArticleWhich Core B2B Marketing Responsibilities Have Most Increased in Importance?
More than 6 in 10 B2B marketing leaders report a shift from a sales-owned to a marketing-owned customer relationship. The post Which Core B2B Marketing Responsibilities Have Most Increased in...
View Article6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue
Top performers - who have been even more successful in generating sales from content - attribute their effectiveness to knowing their audience. The post 6 in 10 B2B Marketers Say Content Has Helped...
View ArticleWhat Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates. The post What Business Goals Are Driving ABM Investments? appeared first on...
View ArticleB2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices
B2B demand gen teams that met or exceeded their KPIs are more likely to have a lead qualifying team. The post B2B Demand Gen: Smaller Companies Catch Up to BDR Best Practices appeared first on...
View ArticleCMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth. The post CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year appeared first on Marketing...
View ArticleB2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor. The post B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead...
View ArticleB2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue
The most common way to define demand gen campaign success is through new pipeline opportunities/revenue sourced. The post B2B Demand Gen Budgets to Continue Growth amid Focus on Pipeline and Revenue...
View ArticleB2B CRM Users Are Highly Focused on Nurturing Leads and Customers
A top priority for maximizing CRM over the coming years is getting a complete view of customer interactions. The post B2B CRM Users Are Highly Focused on Nurturing Leads and Customers appeared first on...
View ArticleABM Is Proving More Effective in Some Areas Than Others
ABM isn't significantly improving cross-sell/upsell efforts, but is helping drive active engagement with select accounts. The post ABM Is Proving More Effective in Some Areas Than Others appeared first...
View ArticleWhat Interactions Do B2B Buyers Have During the Purchase Process?
84% of the time, the vendor that B2B buyers contact first is the one that ultimately wins their business. The post What Interactions Do B2B Buyers Have During the Purchase Process? appeared first on...
View ArticleB2B Marketers Are Leaning on Paid Social, Email for Lead Generation
Almost half of B2B marketers in the US don't feel as though they're generating enough leads. The post B2B Marketers Are Leaning on Paid Social, Email for Lead Generation appeared first on Marketing...
View ArticleSMBs Tout Effectiveness of Direct Mail
Most say that direct mail can help with brand awareness and lead generation, but high costs are a problem. The post SMBs Tout Effectiveness of Direct Mail appeared first on Marketing Charts.
View ArticleUS Online Media Spend in 2023 and the Outlook for 2024
Total US online media spending is expected to grow by almost 15% this year, capturing more than 6 in 10 media ad dollars. The post US Online Media Spend in 2023 and the Outlook for 2024 appeared first...
View ArticleData is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used. The post Data is Critical to B2B Marketing Efforts. Which Types Are Being Used? appeared first on Marketing Charts.
View ArticleOnly A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable. The post Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value appeared first on...
View ArticleBDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on...
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity. The post BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do...
View ArticleBDR Teams Are Growing – As Are Their Quotas
Roughly 4 in 10 BDRs said that their quotas increased in 2023. The post BDR Teams Are Growing – As Are Their Quotas appeared first on Marketing Charts.
View Article
